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Taking your product to market will test you in ways that you never imagined. The journey is amazing and it can be a roller coaster ride. Thankfully, if you are lucky and resourceful enough to find the right people to help you along the way, you will have many more ups than downs.

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One of the best ways to build confidence in yourself, your team and your product is to take the time and build your product right. This begins with the customer requirements document and goes all the way through to manufacturing.

So how do you know if you are getting started on the right foot? Consider the following points as you organize your thoughts and begin down the path of product development.

Do you understand the market and how the customers might use the product?

Think like the customer. Act like the customer. Be the customer. Does the product do what you want it to? This might require that you build some prototypes.

Get involved, become familiar with the product development process, ask a lot of questions, and take charge of the quality control. Trust your team but know what your suppliers are doing for you and how well they're doing it.

It may be necessary to compromise in some areas, but set expectations high for yourself, your team and your product.

Good Luck!

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Posted in Business Other Post Date 12/23/2016