A Superb Viewpoint
Sales are a part of every business. Small business owners typically do not take the time to understand how each persons money personality influences how and why they buy things. One mistake that we sales people make is judging the other persons ability to afford us.
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We might look at a ladys massive wedding ring and assume that she can afford our services. That couldn't be farther from the truth. I didn't realize how false that was until I received my own wedding ring purchased with money that was originally for a speed boat purchase. You see, it just happened that my husband to be thought he was buying a new boat when we met. Because of his personality, when he needed a ring, he used all of the boat money not just some of it.
On the flip side, I have had clients that appear that they can not afford my photography but spend very well.
So be careful not to make a financial judgment call for someone else. The people with discretionary income are often not the people we think they are.
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Posted in Business Other Post Date 03/30/2017